Why Direct Mail Should Be a Core Channel in Your Fundraising Strategy

Watch the full recording from our live session with AFP, then download the tools and resources to put what you learned into action.

60-minute session | Co-hosted with AFP | Available on demand

Why Direct Mail Should Be a Core Channel · Print it Forward × AFP

This session brought together fundraising professionals and direct mail experts to tackle one of the most consistent challenges in nonprofit development: how to make every outreach dollar work harder.

Whether you attended live or are discovering this for the first time, everything covered in the session — strategy, creative, production, and measurement — is designed to be actionable for teams of any size.

What you’ll learn:

How to build a direct mail campaign from audience selection to final drop

Creative strategies that drive response rates in nonprofit campaigns

How to integrate direct mail with digital for a stronger fundraising mix

What to measure after the drop — and how to optimize future campaigns

Download the Direct Mail Playbook

The step-by-step guide to planning, producing, and measuring a direct mail campaign. Register on our Direct Mail Services page to download your free copy.

Download the Playbook

Get the AI Campaign Prompt

Use our ready-made AI prompt to map out your direct mail campaign — audience, message, timing, and budget — without starting from scratch. Free. No signup required.

Get the AI Prompt
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Why Print it Forward

Purpose-driven print. Real-world results.

Print it Forward is built on a simple belief: high-quality printing and meaningful mission work aren’t mutually exclusive. As a division of Northwest Center — a nonprofit founded in 1965 to advance disability inclusion — every campaign we produce directly funds employment programs, early learning services, and inclusion training for people with disabilities in Washington State.

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Fast turnaround

Streamlined production to keep campaigns on schedule

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Purpose-driven print

100% of profits support disability inclusion programs

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Responsive service

A real team focused on your fundraising goals

Ready to make direct mail part of your strategy?

Our team is here to help you plan, produce, and deliver campaigns that get results. Reach out and let’s talk about what’s possible for your organization.

Contact Us View Direct Mail Services