Free Webinar:
Why Direct Mail Should Be a Core Channel in Your Fundraising Strategy → Save Your Spot
Wednesday, May 14 · 1:00 PM EDT
Presented by Print It Forward + AFP
Your donors’ inboxes are overflowing. Their mailboxes aren’t.
Join our experts for a practical, no-fluff walkthrough of how nonprofits are using direct mail to cut through the noise, deepen donor relationships, and drive measurable results.
Date:
Wednesday, May 14, 2026
Time:
1:00 PM EDT | 10:00 AM PDT
Duration
60 Minutes
Cost:
Free
75% of Your Emails Are Never Seen
That’s the reality for most nonprofits.
So while you’re investing in digital:
Most emails go unopened
Social posts reach only a fraction of your audience
Direct mail is different.It gets delivered. It gets noticed. And it often gets kept.
For nonprofits that use it well, direct mail isn’t outdated—it’s one of the highest-performing fundraising channels available.
What you’ll learn
A Practical Playbook for Building Direct Mail Into Your Strategy
This isn’t a product pitch. It’s a working session. You’ll leave with a clear picture of what it takes to run effective nonprofit direct mail campaigns — from planning to production to performance.
Learning Points:
Campaign Planning That Actually Converts
Walk through the strategic decisions that determine whether your direct mail campaign succeeds before you spend a dollar on printing: audience segmentation, goals, timing, and channel mix.
Storytelling and Design That Get Opened — and Read
Learn what makes a mail piece earn a second look. We'll cover the design and copy principles that move donors from the mailbox to the donation page.
Production and Mailing — Without the Headaches
Understand the full production workflow, from print specs to postage strategy to delivery timelines, so you never miss a drop date again.
Measuring What's Working (and What Isn't)
Get the metrics framework that shows you ROI, response rates, and attribution — so you can optimize every campaign and make the case for continued investment.
Reserve My Free Spot
Space is limited — register today. No cost to attend.
MEET YOUR PRESENTERS
Learn From the People Who Do This Every Day
Our presenters bring decades of experience at the intersection of nonprofit mission and print strategy.
You’ll get practical insights grounded in real campaigns, not theory.
Brad Spikes
Vice President of Marketing, Northwest Center Brad leads marketing strategy and growth for Northwest Center's B2B social enterprises, including Print It Forward. With 20+ years across SaaS, telecom, and financial services — including leadership roles at Microsoft and Intuit — he specializes in data-driven marketing that connects organizations with audiences and delivers measurable results.
Mike Dow
Vice President, Commercial Printing, Northwest Center Mike brings more than 30 years of experience in commercial printing operations and sales leadership. He works directly with nonprofit organizations to design and execute effective print and direct mail campaigns, with deep expertise in offset and digital production, large-format printing, and full-service mailing.
Sarah Hickman
Director, Sales and Operations, Northwest Center Sarah is a print and production professional with 20+ years of experience helping organizations deliver impactful campaigns. She combines expertise in graphic design, print production, and mailing services with a relationship-focused approach that helps nonprofits bring complex campaigns to life with quality and care.
Presented in partnership with the Association of Fundraising Professionals (AFP)
AFP is the largest community of fundraising professionals in the world, with more than 26,000 members across the globe dedicated to advancing ethical and effective philanthropy. This webinar is offered as part of AFP’s ongoing commitment to providing nonprofits with the tools, education, and expertise they need to fund their missions.
Brands Who Trust Us to Turn Purpose to Print
100% of Print It Forward’s profits go directly back to Northwest Center – funding employment, early learning, and inclusion programs for people with disabilities.
When you print with us, your order does more than deliver.
Direct Mail Services Built by a Nonprofit, for Nonprofits
Print It Forward isn’t just a printer. We’re a social enterprise of Northwest Center — a Seattle-based nonprofit that has served people with disabilities since 1965. That means 100% of our profits go directly back to the mission: creating meaningful employment and educational opportunities for adults and children with disabilities.
When you partner with Print It Forward, your printing dollars do double duty. You get enterprise-level direct mail services from a team with 20+ years of experience — and every order supports a community that needs it.
Ready to Make Direct Mail Work for Your Mission?
Join us on May 14 for a practical, expert-led session that gives your team the tools,
frameworks, and confidence to run high-performing direct mail campaigns.
Free to attend. No pitch. Just strategy.
